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Primary Colors

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The primary color palette consists of DFW Gradient Blue, the official color of the DFW brand, supported by DFW Solid Blue and Black.

DFW Gradient Blue may be used as a background color, as well as in the brand. It is an equal, horizontal blend of two shades of blue, left-to-right, from light blue to dark blue. Never reverse the colors. Never apply this color to small graphic elements. Care should be taken to ensure that the gradient is properly executed in all reproduction methods.

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DFW Gradient Blue

Coated
Light Blue: Pantone 299C
Dark Blue: Pantone 2955C

Uncoated
Light Blue: Pantone 306U
Dark Blue: Pantone 301U

DFW Solid Blue, applied to the DFW brand in one-color applications and when DFW Gradient Blue is not technically feasible, may be used as a background color.

Black is primarily the color of the brand type and the DFW brand in one color applications. It may be used as a background color for the brand. 

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DFW Solid BlueBlack

Coated
Pantone: PMS 300C
Uncoated
Pantone: PROCESS BLUE U

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