The secondary color palette consists of a bright range of colors and a muted range of colors. On most applications, the DFW brand will be staged on a white background. When the brand is staged on a non-white background, any secondary color may be used. For each color a Pantone®* equivalent is provided. Utmost care and attention must be made to ensure precise, quality reproduction of color on all paper stocks and materials.

BRIGHT RANGE OF COLORS
The bright range consists of seven vibrant, highly visible colors. These colors should be used in communications materials such as websites and recruitment advertising, or on promotional banners and signage. Each of these colors may be used as a single color background or in small, select harmonious groupings. Do not create any gradients or rainbow effects with these colors. 

Yellow Coated: Pantone: 1235C 0/27/76/0 Uncoated: Pantone: 1225U 0/15/60/0

Orange Pantone: 151 0/43/87/0

Red Pantone: 485 0/100/91/0

Magenta Pantone: 226 0/100/0/0

Purple Pantone: 266 94/94/0/0

Green Pantone: 361 76/0/91/0

Yellow Green Coated: Pantone: 390C 18/0/100/6 Uncoated: Pantone: 381U 18/0/91/0

MUTED RANGE OF COLORS
The muted range consists of six subtle, neutral colors. These colors should be used in business and official communications materials of a less promotional nature. Each of these colors may be used as a single color background or in small, select harmonious groupings. 

Pale Blue Pantone: 7457 12/0/2/0

Pale Lavender Pantone: 649 18/6/0/0

Pale Green Pantone: 621 15/0/11/0

Light Gray Pantone: 7542 10/0/3/16

Medium Gray Pantone: 7544 10/1/0/40

Dark Gray Pantone: 7545 23/2/0/63

* PANTONE Matching System® and PANTONE® are trademarks of Pantone, Inc., and represent the check standard trademark for color reproduction materials.