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Typography

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The standard typeface for all DFW communication materials is Avenir, a contemporary sans-serif typeface. This typeface has been selected for its distinct visual character, weight variations and legibility. Applications include, but are not limited to, brand service/product names, headlines, text, captions, promotional signing, stationery and forms.


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For Windows use Avenir 35

For Mac use Avenir Light 35



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For Windows use Avenir 55

For Mac use Avenir Roman 55



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For Windows use Avenir 55 (bolded)

For Mac use Avenir 85 Heavy



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For Windows use Avenir 65 (bolded)

For Mac use Avenir 95 Black


Every effort shall be made to use Avenir on communication materials produced internally and by outside agencies and vendors. No other typefaces may be used unless technical limitations dictate otherwise, such as HTML text on web sites and external PowerPoint presentations e-mailed to organizations that do not have Avenir font.

For more information about Avenir font or to purchase the font, please go to: http://www.fonts.com/findfonts/findfonts_?nCo=AFMT

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