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The consistent application of the brand identity allows DFW to send a clear and controlled message and creates a strong unifying image of the Airport. DFW requests that you use the brand identity with care as it is among the Airport's most valuable assets. Upholding these values is important to the success of DFW's brand identity. DFW hopes that the following guidelines will help you in utilizing and applying the brand image.

Clear Space & Minimum Size

Primary Colors

Secondary Colors


Examples Of Misuses

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